VMA Communications

About Us

VMA is a full-service, multilingual/ multicultural communications firm focused on developing increased community awareness and media exposure for our clients.

We are storytellers, a team of former journalists, communications pros, and creative specialists who are passionate about what we do. By blending public and media relations, public affairs, branding, social media, graphic design, web development, photography/ videography—and everything in between—we have the know-how to relay client messages to targeted audiences.

VMA was started in 1996 by Valerie Martinez, who had worked as a newspaper reporter in Southern California and then ran the California Latino Legislative Caucus in Sacramento during the mid-90’s. With roots in community organizing and local political strategy, VMA has evolved from a one-woman enterprise based in Montebello to a communications juggernaut with staff and projects all over the State.

Today VMA is a recognized communications leader in California, with an energetic team of seasoned experts specializing in community outreach, marketing, and public affairs. VMA has also received accolades for early adoption of cutting-edge outreach tactics, layering interactive technology and digital algorithms on top of grassroots outreach to meet communities where they are.

VMA understands the ecosystem that feeds project delivery, including supporting community collaboration, fostering political will, and highlighting measurable project benchmarks. We believe there must be robust stakeholder-government synergy for communities to thrive.