Brand Reinvention & Marketing Strategies

Description

This interactive workshop will focus on 

• Updating your brand message and focus
• Focusing on relationships and trust to drive your business
• Reopening messaging and tactics. 

Presented by Randy Lopez, Claremont Chamber, Marketing Strategist

Randy Lopez, with more 20 years in marketing and advertising, is known as a creative thinker and brand visionary. He has held  executive leadership roles in brands such as TGI Friday’s (Marketing Director), DIrector of Marketing for Arnold Palmer Golf Management, And VP Marketing positions for Buca di Beppo and Del Taco. As an advertising agency executive, he has developed brand strategies and led the account teams for a client list that includes Toshiba Medical, Tommy Bahama, University of California Irvine, Robbins Bros., Pirate’s Dinner Adventure, and Wolfgang Puck. As a consultant, his client roster includes national brands and local businesses including Häagen Dazs International Cafes, Slater’s 50/50, Avila’s El Ranchito Restaurants, Sweeto Burrito, Last Name Brewing, Saca’s Mediterranean, Magnolia Wine Bar and the City of Brea.
 
Previously he was board member for the California Restaurant Association-Orange County Chapter as well as the Colon Cancer Alliance and Colon Cancer Coalition.  He is CEO of non-profit Ophelia’s Jump Productions as well as Executive Director of the Claremont Chamber.

Zoom link will be given after registering.